Brand strategy & positioning — Valencia
Before you say
anything, know what
to say.
I read the market, the competition and the audience so a brand can stop improvising what it says.
Brands that stopped
guessing.
The price told
no story
at all.
Market analysis and entry into specialist retail. The product was good; what was missing was a reason to pay what it cost.
See all work→Services
What I deliver
- 01
Market analysis
Real market size, current trends and the gap that is actually open, with every source cited.
- 02
Benchmarking
Who really competes, what they are saying, and where there is ground to take.
- 03
Social media audit
What is being published, what works, and what can stop tomorrow morning.
- 04
Audience & SWOT
Who we are talking to and from what position, with the weaknesses written down plainly.
- 05
Objectives & KPIs
What we are chasing, by when, and the number that will say whether it worked.
About me
Strategy is not a
hunch in good clothes.
Six years in brand positioning, first in an agency and since 2023 on my own. I work with small brands that already have a good product and cannot explain it.
I come from analysis, not from design. Every project ships with the sources and the numbers in plain sight, so the client can defend it without me in the room.
Contact
Let's collab
Tell me where your brand is stuck. I reply within 48 hours.